[00:00:30] Some of you might be really surprised to know, but I’m really not the right person to ask this question, because I do not sell from stage. It’s one of my rules.
[00:01:00] Why? I work with high-end clientele and within the corporate world, and I just don’t find it appropriate, and usually those high-end executives are not people who want to be addressed and marketed that way. Instead, I always make sure that I just deliver a performance in such an amazing way that when they are ready to hire a personal image consultant, then for sure they will remember me and reach out to me. Therefor, I focus on something else.
[00:01:30] I always want to have email contacts, and I make sure that I have email addresses from all the participants in the room, to stay in touch with them so that they’re on my newsletter list, but also, that they have the chance to get back to me whenever they are ready. Sorry for that. Really not a helpful answer other than I do not sell from stage.
[00:02:00] So hopefully, there’s a small percentage of people that are going to get it immediately on the spot and book you after you speak. Now, for the rest of the audience, the biggest thing that I recommend for turning audience members into paying clients is to get them on your mailing list. You should already be developing a mailing list, but this is really a unique place to nurture those relationships right into paying clients that’ll come through the door, so I highly recommend you give away something. Maybe you have a download you can give them or you’re giving them a free mini-consultation, something to get them on your list that day.
[00:02:30] It’s not going to be enough to say, “Sign up for my newsletter. I’m passing around a clipboard.” You’ve really got to incentivize them to give you their email address. Now, once they’re on your mailing list, I highly recommend you don’t just add them to a general list. I recommend you send them a custom-made message chain, so you’re going to nurture them with a series of emails over the next two to three weeks, in the hopes that you can convert them, over that time span, into paying customers.