Have you been considering recording videos for your clients to show them things that are just too hard to explain in words? Maybe you want to add a few videos to your blog or you want to put together a video presentation for a workshop or group discussion.
Have you avoided it because it just seems too complicated? Or maybe you have tried it only to end up with a video that looked poor in quality and did not represent you in the way you wanted.
You do not have to be a professional nor have an elaborate studio to record videos. Setting yourself up to record quality videos does not have to be complicated and it does not have to cost a fortune. We have a few must-have pieces of equipment and tips that are low investment, high value and easy to use!
For shooting your videos….
This 24.2 Megapixel camera not only shoots photos but also makes amazing quality videos. You will get clear, incredibly detailed and vibrantly colored video that comes out amazing every time. The built-in Wi-Fi and Bluetooth capabilities make it incredibly easy to work with and it is lightweight and portable in case you need to record on the go.
This kit comes with a ton of great accessories at a great price, but you can also get just the camera to start out for a smaller investment. You will not be sorry!
No specific brand needed here as there are lots to choose from with pricing ranging from $80-$200. Most are height adjustable and will allow you to remove poor lighting from any room, get rid of shadows that make your video look low quality and even spread light to produce a beautiful video shoot every time.
This is another option that comes in many versions. You can start out with a lower end model and work your way up and it comes with tons of accessories so as you start to do more recording you may add stands or choose to try out other things but to get started this microphone is a high-quality way to produce a video with studio-like sound quality that will give your videos that professional touch that makes all the difference.
These fairly inexpensive pieces pack a big punch when it comes to setting up a professional looking video shoot and will give you great flexibility when it comes to being able to edit your videos later to look amazing. This comes with the stand which allows you to add other backdrops later if you choose but comes with the standard green screen backdrop which is perfect for creating high-quality videos that stand out and look great.
Before you start shooting…
When you have everything set up and are ready to shoot, you will want to make sure you are wearing the right clothing and makeup for the camera. Everything looks a little different on video so here are some great tips for how to go about choosing the best outfit and applying makeup for your big shoot.
What to wear….
For women, try sticking to warmer colors that will pop on screen. Think color like teal, purple, cobalt blue, coral and the like. This bright shades will warm up your face. With men, your tie is going to be a great place to add that special pop of color.
Avoid all white, all black and all red outfits. Often these colors play with the camera and the lighting. They can create halos, wash out or even make you appear shapeless. It is best to wear them as accessories only or in very small doses.
Avoid patterns. While that crazy striped dress may look amazing on any normal day, on camera it can create a dizzying affect and be very distracting to the eye and is not what you want your audience focused on.
If you are shooting a video you plan on using for years to come, you may want to take this into consideration when choosing your clothing as well. Stick to something classic and timeless. Stay away from trending pieces that 3 years from now will look outdated and odd on camera if someone sees the video on YouTube or on your website.
When it comes to makeup on camera, there are two major tips that you want to be aware of.
- Avoid shine.
- Keep makeup natural while allowing your best features to pop.
When going on camera, now is not the time to start experimenting with wild colors and globing on the heavy makeup. In fact, for the most part you want to keep things simple and natural, while making sure to control the shine in areas like your forehead, nose, cheeks and chin. Here are quick tips to get the right look.
- Start by moisturizing well so your makeup applies smoothly
- High definition foundation and powder is available almost everywhere these days and is a great choice for a natural looking yet illuminating effect for on camera.
- Use a concealer one shade lighter than your natural skin tone to cover under eye circles or to cover any age spots or blemishes.
- Blush and matte bronzer can help to keep you from looking washed out in the bright lights
- Blush also adds a youthful glow to any complexion, but be careful not to overdo it
- Make your eyes stand out with a little eyeliner and mascara. Eyeshadow should compliment the eye color, not match it.
- Moisturize your lips well and apply color if you like, a nice natural blush or nude is best
- Blotting papers can be great for shine rather than continuing to pile on more and more powder which can start to look cakey. If you do need to apply more powder, blot with the papers first to remove excess oil before applying new layers. Keep these around for your shoots to blot in between takes so you can consistently keep the shine down.
Remember, you can always do some testing and trial runs with your makeup. It may take a few tests to find what works best for you and looks best on camera for your skin tone. Just keep in mind you want simple, fresh and matte.
Editing your videos….
When it comes to editing your videos, there are a lot of free programs you can try out online, however, they are often very limited in what you will be able to do with them so we recommend investing in a good editing program. If you are going to go to all of the trouble of shooting a great video, you do not want to cut corners when it comes to editing. That being said, there are a variety of options from low cost to higher cost options with lots of bells and whistles. We will go over a few that we would recommend here.
If you want to get started with a simple tool that doesn’t require a huge investment, Filmora offers a free trial so you can get the feel of their product and for just $59.99 you can get a 1 PC or Mac lifetime license. Importing and exporting your footage is easy. Editing is quick and painless and adding effects such as music, text, titles, and overlays and more could not be more simple with this tool. It is a great alternative for those looking for a quality tool, but a low-cost option.
If dropping a big lump sum on a video editing tool makes you nervous, Adobe could be the answer. With a monthly option to pay just $20.99 it will feel like less of a dip in your pocketbook while still giving you a huge range of awesome video editing tools that let you turn your raw footage into beautifully professional looking artwork. Easy to use, great support and if you don’t like it, you can cancel anytime.
We use Final Cut Pro and highly recommend it. At $299.99 the price is a little high but is well worth the investment if you plan to do a lot of video editing. It is incredibly intuitive and easy to use, has amazing features that make cutting, organizing, adding audio and graphics a breeze and with all of the great Apple apps that work with it, you will be amazed at what you can create.
There are a lot of tools out there for recording videos, but with a few basics you can get started quickly and easily and invest less than $1000.