Personal Branding Online Course, Executive Image Consulting, BestKeptSelf, Image consulting, Personal Styling, Color Consulting, Personal Branding, Menswear, Shauna VanBogart, Sylvie di Giusto, Fashion Styling, Corporate Image Consulting, Image Training, Image Consulting Training, Online Training, Image Academy, Certification, online image consulting certification, certification course, become a speaker, become an image consultant,Shauna says…

[00:00:30] In terms of a CRM, in the very beginning I kept it super simple. Let’s face it; there wasn’t enough clients where it was chaotic to really keep track of them. It was as simple as a spreadsheet and client folder list, and then on my calendar, scheduling followups, when I need to make phone calls, etc.

[00:01:00] As my business has evolved, I actually have started using Zoho, which is a Google product, and I really, really like that a lot. It is free, there is a paid premium model for that as well. And then if you’re looking for something more industry-specific, Hue & Stripe, which is a newer tool, is not only a way for you to create virtual closets for your clients, but is also a way to manage your contacts and all that client information as well. It’s pretty specific to styling clients, so you might want to look into that.

Menswear Image, Menswear image consulting, menswear certification, menswear training, Corporate Image Consultant, Executive Image Consulting, BestKeptSelf, Image consulting, Personal Styling, Color Consulting, Personal Branding, Menswear, Shauna VanBogart, Sylvie di Giusto, Fashion Styling, Corporate Image Consulting, Image Training, Image Consulting Training, Online Training, Image Academy, Certification, online image consulting certification, certification course, become a speaker, become an image consultant,Sylvie says…

[00:01:30] At the very beginning of my career, I started out with a simple Excel spreadsheet, and probably you can do the same. After a while, of course, I figured out that I need a better system to organize my contacts, and all the data, because you should never, ever lose any data. Instead, you should use your data. And how do I do that? Because I travel a lot, I use a mobile app called Shoebox, where I just scan anything that has any information on it, any kind of data. For example, business cards. And Shoebox does the rest, so that the information gets into my systems.

[00:02:00] I also use Contactually, a software that analyzes your email box and reminds you if you have to follow up with certain people. And, of course, I use MailChimp, an email marketing system, and different lists that help me to send out specific information to specific people on my lists.

[00:02:30] Yes, it’s not an optimal system, because now a lot of tools have to work together, so I might have to change to one of the big players. For example, Infusionsoft or Salesforce. But there are more affordable out there; take a look at Nimble, or Insightly, or Zoho.