[00:00:30] In terms of a CRM, in the very beginning I kept it super simple. Let’s face it; there wasn’t enough clients where it was chaotic to really keep track of them. It was as simple as a spreadsheet and client folder list, and then on my calendar, scheduling followups, when I need to make phone calls, etc.
[00:01:00] As my business has evolved, I actually have started using Zoho, which is a Google product, and I really, really like that a lot. It is free, there is a paid premium model for that as well. And then if you’re looking for something more industry-specific, Hue & Stripe, which is a newer tool, is not only a way for you to create virtual closets for your clients, but is also a way to manage your contacts and all that client information as well. It’s pretty specific to styling clients, so you might want to look into that.
[00:01:30] At the very beginning of my career, I started out with a simple Excel spreadsheet, and probably you can do the same. After a while, of course, I figured out that I need a better system to organize my contacts, and all the data, because you should never, ever lose any data. Instead, you should use your data. And how do I do that? Because I travel a lot, I use a mobile app called Shoebox, where I just scan anything that has any information on it, any kind of data. For example, business cards. And Shoebox does the rest, so that the information gets into my systems.
[00:02:00] I also use Contactually, a software that analyzes your email box and reminds you if you have to follow up with certain people. And, of course, I use MailChimp, an email marketing system, and different lists that help me to send out specific information to specific people on my lists.
[00:02:30] Yes, it’s not an optimal system, because now a lot of tools have to work together, so I might have to change to one of the big players. For example, Infusionsoft or Salesforce. But there are more affordable out there; take a look at Nimble, or Insightly, or Zoho.