Articles2017-11-21T14:37:23+00:00

 

ARTICLES ABOUT IMAGE CONSULTING 

The industry for people who want to help individuals enhance and optimize their appearance, behavior, communication and digital presence.

IMAGE CONSULTING MEETS ARTIFICIAL INTELLIGENCE

Apps have become a way of life. We use them for banking and finances, social media and connecting with friends, diet and exercise tracking and everything in between. So, when I found out there were apps that could help me choose my clothes or put together a stylish outfit I was intrigued. How would they work? Would it be as good as having my own stylist? How would it know what kind of style works for me? The questions kept coming so I thought I would try out a few. Here is what happened when I [...]

5 Expert Tips to Book More Personal Styling Clients

Have you been trying desperately to find new clients for your Personal Image or Styling business only to be frustrated with your results? Maybe you have done some advertising or tried to send out some targeted campaigns, but you feel like your money was wasted. No one likes to waste time or money trying to bring in new clients. We have a few tips to help you get started on bringing in some new clients for your business. Here we give you a few tips to help you bring a few more clients. 1. [...]

5 Mistakes Image Consultants Who Want to Speak Make

Becoming a speaker is not a simple road and there are many roads to take along the way. If you are offering Image or Styling services now, you may have thought about speaking at events, conferences or in company training sessions as a new way to make money. This can be an excellent way to gain more clients, more confidence and more knowledge, but there are many mistakes we have seen in the past being made. We would like to save you from at least a few of these mistakes... Here are five mistakes we have [...]

How to Start an Image Consulting Business

Have you considered starting an Image or Style Consulting business, but feel like you get held up by where to start? What should I do first? Do I get clients first or build a website? Do I register my business or do I start training? What courses should I take? Do I need a degree or certificate of some type? These are all valid questions and ones we have heard many times before. Starting a business can be costly if not done right and mistakes are where most of our money can be lost. We have [...]

9 Brand Design Elements You MUST Have On Your Website

A great website is an important part of any business. Today’s world is about our online presence and when you want to work with a company, a business or an individual where is the first place that you head to and find out more? Their website! This is your place to sign like a diamond and show people what you are all about, but if your website is dull, hard to navigate, full of pop up ads or bad design, you could leave your customer feeling like working with you will be much like visiting your [...]

Questions & Answers about Image Consulting

I have found over the years that many people do not fully understand what an Image Consultant is, what they do or how they help others. Many simply see them as someone who picks out an outfit for you for an event or maybe as people who work with high-end celebrities before the Oscars or Grammy’s. The truth is that Image Consulting is so much more and is not just for celebrities, the elite or the wealthy. Image Consulting is quickly becoming something that everyone can benefit from. Today we are going to take a look [...]

The Only Thing You Need to Know About Corporate Image Consulting

Maybe you are reading this because you are interested in becoming a Corporate Image Consultant. Maybe you are ready this because you have considered hiring a Corporate Image Consultant for yourself or your company. Or maybe you have already started offering Image Consulting services but want to branch out and have a wider customer base. No matter your reasons for wanting to get more information, there is really only one thing you need to know about Corporate Image Consulting. It is the why? Why Corporate Image Consulting? Why is this needed? Who would require these services? [...]

8 Online Tools for Every Personal Brand

Personal Branding is something that every business and every successful entrepreneur should be concerned with. The process of establishing your public persona for your target audience involves carefully and accurately communicating your values, beliefs, goals, and purpose. This is how you are going to attract your core audience and how you are going to grow your business, bring in new clientele and keep your previous clientele coming back for more and most of all it is going to be what people come to know you for, what they can expect from you and how they will [...]

5 Social Media Hacks for Image Consultants

Whether social media is a new playground for you as a business owner or you feel like you have the lay of the land, but are not getting the results you want, sometimes knowing a few extra hacks can give you a leg up and show you some simple ways to get your social media game on point. Hack #1 Pre-schedule your posts Were you so busy last Monday you forgot to post about that sale you were having? Out of town for a week and no time to keep your social media feed [...]

Five Things Personal Branding Is NOT

Personal branding is a lot of things. It is important not only to companies, businesses and brands, but also to individuals and professionals. However, over the years there have been many myths about personal branding. We want to take about some of those and dispel a few of those myths and set the record straight! Here are 5 things that personal branding are NOT. It’s a ME Show Many people will tell you that personal branding is nothing more than narcissism or self-publicity at it’s worse. This could not be farther from the truth. [...]

Top 10 Fashion Mistakes Male Clients Always Make

Men are known for making some pretty common fashion mistakes when it comes to dressing for the office. Some of these mistakes come from old rules of the suit and tie game while others were never rules and just became common place along the way whether right or wrong. Here are the top 10 mistakes we see male clients most often making when it comes to how they dress in the workplace. Wearing pants that are way too long When men let their pants pool down over their shoes it does several things [...]

Inside a Speakers Kit-Part Two

As a professional speaker being prepared is something you cannot take seriously enough. There is nothing that can be more stressful than getting to an event far from home and not having everything you need. The last thing you want to have to do is run around an unfamiliar town trying to find a wire or charger needed or overpay in the hotel commissary for hairspray or a toothbrush. From personal items to tech items, a good speaker kit could save the day! So what do you need to stay on top of your game and [...]

Inside a Speakers Kit-Part One

As a professional speaker being prepared is something you cannot take seriously enough. There is nothing that can be more stressful than getting to an event far from home and not having everything you need. The last thing you want to have to do is run around an unfamiliar town trying to find a wire or charger needed or overpay in the hotel commissary for hairspray or a toothbrush. From personal items to tech items, a good speaker kit could save the day! So what do you need to stay on top of your game and [...]

6 Tips When Working with People in the Public Eye

Working with people who are well known, or public figures can be tricky. Their image and presence are vitally important to everything they do. This is not just how they look, but how they behave, communicate and everything they do online. If some of the recent things we have seen in the news have taught us anything, it has shown that even something you said or did 10 or 20 years ago can come back to haunt you and have a long term affect and damage on your image. Help them clean up their digital footprint [...]

How to Network Effectively as an Image Consultant

Too many people see networking as some sort of challenge. How many business cards can I gather at this event? How many of my own can I hand out? How many new names can I add to my list of growing acquaintances? Often people see it as a boring, yet necessary part of their business. Shake a hand here, smile and nod there, appear at the best events, be seen by the best people. The truth is that if you truly want to get something out of networking, it comes down to two things; having the [...]

Our 13 Favorite Instagramers to Follow

Instagram is one of the best places to go to follow people who inspire you, influence you, elevate you and bring ideas to mind for how to better yourself, your business and your brand. Instagram can be more than just scrolling through pictures of meals, your friends latest escapades and celebrity accounts. While those things are certainly fun, why not follow some accounts that can actually give you a little something in return? We wanted to point out some of the Instagram accounts that we follow that give us daily inspiration and ideas. Here [...]

Inside an Image Consultants Kit

As an Image or Style Consultant, you will often be on the go with your clients. You may be out for a whirlwind shopping spree on the hunt for the new look. You may be asked to shadow them at a photo shoot so they can look their best in those new headshots or professional portraits. You may be helping them get fitted for custom clothing or helping them assess which suit or pant style will work with their body shape and size. No matter what you are doing with your clients or where you are [...]

The 11 Best Podcasts to Listen to

Staying on top of the latest trends, topics, and people in your line of business is incredibly important no matter what you do. As an Image or Style Consultant, we are many things. We are fashionistas, we are entrepreneurs and we are speakers just to name a few. One of the main ways to stay in the game is to continue learning as you go. Learning from others who are tops in their fields is a great place to start and that is why we love podcasts. Listen in the car, while you workout, at night [...]

The Video Tool Box: What to buy if you’d like to record videos for your clients

Have you been considering recording videos for your clients to show them things that are just too hard to explain in words? Maybe you want to add a few videos to your blog or you want to put together a video presentation for a workshop or group discussion. Have you avoided it because it just seems too complicated? Or maybe you have tried it only to end up with a video that looked poor in quality and did not represent you in the way you wanted. You do not have to be a professional nor have [...]

The 6 newest image consulting books on our bookshelf

Staying at the top of your game in any industry or profession is always about continued education and learning. One can never know everything and the more you learn, the more you know, the more value you can give to your clients and add to your services. We think reading is one way you can continue to learn from experts in the field of everything from Image, Style, First Impressions, Fashion and more. Here are the six newest books we have on our bookshelf right now and what you can learn from them. First Impressions: [...]

How to work with stores as an image consultant

When you are working with your local clients, you will likely be doing some shopping trips with clients once you have had a chance to access their personal style needs, the direction you have both discussed and decided to go in with their new image, and possibly even the closet edits you have done with them to remove old, outdated and ill-fitting clothing from their current wardrobe. As an Image or Style Consultant, it will be important for you to make connections with local stores that will make styling your clients easier and more effective. The [...]

10 Differences between working with male and female clients

When working with clients many of their challenges can be generalized, however, every single client Is going to be different and no client Is going to fit neatly into a little box. When it comes to male and female clients, they are going to have some similarities in their needs and commonalities, but as a great image consultant it will be your job to be able to sort out the many differences and challenges each face when it comes to their gender roles. You may wonder what some of the major differences are between working with [...]

How to charge for Image Consulting

Charging for Image Consulting can vary from place to place and consultant to consultant. I am often asked by new Image Consultant how to go about deciding how to charge for services when you first start out. Often, they are afraid of charging too much and scaring new clients away, but at the same time they do not want charge too little and end up not making enough to make it worth their while. This is a very understandable concern when you are first starting out in the world of consulting and something you should carefully [...]

5 Mobile apps that will help your clients save money while shopping

There are many different shopping apps that help you save money when shopping online.  Everyone can use a little leg up when it comes to saving a little cash, especially when you are working towards investing in your wardrobe and yourself. We do not endorse any of these apps and there are many competitors out there that offer similar options, but these are the ones that we have used in the past that have helped us save big! Shop Style Shopstyle is a shopping search engine that compiles products from hundreds of brands into one [...]

5 Reasons why being an Image Consultant is the best job ever

Dream careers are not easy to come by. Some take years and years of expensive schooling. Others could require decades of rejection and let down before you ever land that big role. Some feel so out of reach you feel like quitting before you even get started. Some don't pay enough to live off of. Some don't have enough jobs to go around. Then there are those that come along that combine the love and passion you have for something you may have never considered to be a career. Something you are already good at, enjoy, [...]