EXPAND YOUR REACH TO ATTRACT MORE AND NEW CLIENTS VIA DIGITAL MARKETING
WITH SYLVIE DI GIUSTO
From Day one of my image consulting business, I knew that I could either try to find clients offline in my very limited network, or that I could expand my reach tremendously when I focus on my presence on the Internet. Today, I have a community of 200,000 followers spread over all my social media platforms and e-mail lists. I rank on top of Page 1 of Google for more than two dozens image consulting related keywords around the world, without ever having paid for advertisement. More than 90% of my prospects explore my services online, experience the quality of my work and my professional style on the web, and make their buying decision based on the digital footprint I have left… everywhere. Word-to-mouth? In my business model, it happens on the Internet.
However, the Internet landscape is also changing day by day and can easily become overwhelming and frustrating if the tools and techniques are not used efficiently. There is only so much time and probably you often ask yourself: Do I really have to do all of this? My clear answer is: YES! However, it’s not about quantity, it’s about quality. It’s about picking the right tools that help you to reach your audience, to expand your brand presence and to make a powerful first impression online. Because we are in the business of fist impressions. WE ARE the business of first impressions.
I’m going to take you behind the scenes and show you how you can market your image consulting business online with a clear focus, measurable results and a limited budget.
In this masterclass, you’re going to get:
- A complete guide to creating a digital marketing strategy that works.
- An overview of all digital marketing channels that you can use to market your image consulting business.
- A tour behind the scenes to demonstrate all digital marketing channels that I used: from search engine optimization, social media marketing, paid advertisement, mobile marketing, e-mail marketing, to funnel management and much more.
- A dozen proven ideas that will help you eliminate mistakes and frustrations when it comes to promoting your image consulting business online.
- A full list of my go-to tools and websites that helped me become the most successful online marketer within the image consulting industry.
Meet your Instructor:
“People Packaging is what I do…” says Sylvie di Giusto who helps individuals and organizations to explore how people make up their minds very quickly about them, their leadership potential, or their company, and either open the door or slam it shut. Twenty years of corporate experience and her ability to empower people to influence the success of their own career has led to her launching Executive Image Consulting, based in New York City. She is the Author of The Image of Leadership and the Creator of HowYouImpress.com
WITH SYLVIE DI GIUSTO
YOU’LL RECEIVE IMMEDIATE ACCESS TO
- 2,5 HOURS OF VIDEO TRAINING
- DOWNLOADABLE WORKBOOK
- DOWNLOADABLE SLIDEDECK
- Do I really need a digital marketing strategy? (9:58-16:44)
- Digital marketing tactics 101 (16:55-24:50)
- The 5 actions of an inbound marketing strategy (24:51-29:12)
- SEO-Facts and Figures (29:14-31:21)
- Understanding how search engines work (31:22-37:59)
- The 3 groups of successful keyword strategies (38:00-45:53)
- Tools 101-The importance of the incognito search (58:55-68:32)
- Tools 101-How do those Google Ad Words work anyway? (72:19-76:14)
- Choosing the right SEO help for success (76:17-78:22)
- Social media and driving traffic to your site (79:53-88:54)
- Creating an awesome social media profile: A look at Twitter, Facebook, Linkedin, Youtube, Google+ and Instagram (88:55-123.33:19)
- Tools 101 (123:34-128:06)
- Turning your website into a client catcher (128:45-137:08)
- From complete stranger to a member of your community (137:09-147:46)