[00:00:30] LinkedIn is actually not a platform that I am super involved with. I make sure to keep my profile updated. I make sure to accept requests in a timely manner.
[00:01:00] I make sure to connect with people that I cannot find on other platforms, but from what I know, a lot of people are finding a lot of help and a lot of marketing tools by blogging on LinkedIn. I know for corporate image consulting or more business to business type operations or client engagements, LinkedIn is an excellent platform versus some of the other social platforms, but I’m really hoping that Sylvie can actually give you a little bit more advice here because it’s just not my platform of choice in terms of where I like to hang out with my audience.
[00:01:30] Here are five ideas how I use LinkedIn for my business. The first is a GPS. If I target a specific company that I don’t know anyone in that company, I look into my own network. There is a feature where you can find out if somebody from your network knows someone in that company. Second, you can export all contacts. You can export all email addresses you have from LinkedIn. You should not just put them on a newsletter because that’s not okay, but you probably have an idea what to do with those email addresses. Third, I think that most people don’t use their profile very wisely.
[00:02:00] You can present your skills, your experience, your knowledge, and your services on your profiles, and that includes number four, testimonials. I’m a big believer in social proof.
[00:02:30] Those testimonials you have on your website with just your first name and even the last name, who knows if they are true. If somebody on LinkedIn gives you a testimonial, then chances are very high that that is a real person and a real client. Last, but not least, I would like to remind you that LinkedIn is not a social media platform. It’s a professional network and as such you should treat it.