[00:00:30] Absolutely. We always give clients little gifts. They don’t even need to be tangible things. I’ll give you some examples in a second. A general rule of the thumb is the more the client invests in you the more you want to nurture that relationship. Some clients might purchase a 95 dollar color consult.
[00:01:00] It’s great to leave them with something that they did not expect. Maybe something that wasn’t listed in the service listing, or an extra little tip or treat or something in that consult. If someone is investing in a total package and they become a repeat client, those are the clients that you really, really want to take care of.
[00:01:30] Now, I’m not saying you should go out there and spend luxuriously on gifts and be emptying out your pocketbook based on the revenue that’s coming in gifting, but what you can do is give them an extra hour in their closet, or give them ten more outfits that they weren’t going to get that you’re going to help them complete. Give them a little fashion emergency kit, little shoe liners that they can fit into their heels so they can be more comfortable, maybe some blister block for their heels as well. Those are all things that we’ve given clients based on their needs and the conversations we have when we’re working with them. You should have some ideas for how to streamline their wardrobe, how to make them more comfortable. We find those kinds of functional gifts are really, really thoughtful things to give clients. Especially if it’s something you talked about in a consult.
[00:02:00] Yes, of course I give them gifts. Who doesn’t like gifts, right? Usually I buy an impulse gift for them. That means we are out and about shopping and I see something teeny tiny which I show them, but we don’t get. Afterwards I go back and buy it for them. Also I send them a card.
[00:02:30] Don’t underestimate the power of a handwritten thank you card, or I use a very cool app on my iPhone called Touchnote, where I immediately upload the pictures on my way home and send them a card with pictures of their experience.
In addition I always look for a very unique gift, so it has something to do with their personality, with their hobbies, so anything we discussed during our consultation, so I printed pictures of marshmallows for them or sent them a fruit bouquet, or whatever it was.
[00:03:00] Last but not least, don’t forget that a lot of companies have rules and regulations that don’t allow people to receive gifts, and in this case, I totally accept those rules and regulations, otherwise you bring your client kind of in trouble. Instead, I donate money to a charity either that company supports or I choose the charity for them.