Have you considered starting an Image or Style Consulting business, but feel like you get held up by where to start?
What should I do first? Do I get clients first or build a website? Do I register my business or do I start training? What courses should I take? Do I need a degree or certificate of some type?
These are all valid questions and ones we have heard many times before.
Starting a business can be costly if not done right and mistakes are where most of our money can be lost.
We have some tips on some steps you can take to get started without putting a ding in your financial stability.
Start out by deciding what kind of customers you might want to target. This is going to be your customer base and knowing their needs and defining how to meet those needs will be important.
Write a business plan. This plan will be a great guide but is not something that will have to be set in stone. In fact, you will want to revise your plan once every 3-6 months as your business grows and you better understand the customer demand.
Do not quit the job that pays the bills. For almost any business, the first year can be pretty lean. You do not want to be stressing about how to pay the bills while starting a new career. Start out working your new business part-time in the evenings and on the weekends until things pick up. Your current job can also help you to finance the needs starting a business like this will require such as training, supplies and more.
Start networking. You never know when and how you might find your special niche in the industry, but networking can definitely help. Network with speakers event planners, wedding consultants, business consultants and more. Attend networking events in your area. You can always check with your Chamber of Commerce to find these or join the Chamber and get even more inside information.
Start creating your marketing materials. Brochures, business cards, letterhead and more can help you start to spread the word about your offerings. You could even consider doing a mailing to public relations firms or other businesses that are in line with the customers you are trying to reach. Always carry your business card with you. You never know when you will meet someone who might be interested in working with you or know someone who is.
Start training in the areas you wish to work in. Taking a Personal Image Consulting Course or Corporate Image Consulting course will give you the credibility you need to show customers you know your stuff. If you plan to apply makeup on your customers or work with their hair, check with your state as some may require a cosmetology license in order to offer those services.
Start putting together a list and investing in things you will need to run your business and offer better services. For instance, if you plan to work with corporate clients, you may want to consider purchasing a video camera so you can show them how their body language and speech has improved while working with them. If you plan on showing people how their image has changed you may want to consider a nice camera. Think about what you really need and do your research before making any big purchases.
These are just a few of the things you might want to do before starting an Image Consulting business. If you would like a road map of how to start your business and some amazing tools to get started, check out our Quick Start Course at The Studio. A small investment with some big results!