[00:00:30] There is no right or wrong, or no specific number I can give you, because it can be once a week, it can be every day, it can be in the middle of the night like I just do here in my hotel room.
[00:01:00] But what is important, though, I find, is that you have some kind of routine to blog that you follow, and also that you stay relevant, because to tell you the truth, I don’t think that the internet needs one more blog, or one more piece of content. Everything is out there.
[00:01:30] But if you stay up-to-date and, for example, blogged about current topics, chances are much higher that somebody picks up your content and reads it, because another challenge is probably you don’t have to produce more content at the moment. Most people forget that the most amazing, or most important piece is that you have readers for that content, so you also have to work parallel on getting readers to your side, or using, for example, other communities that already have those readers, and blog there.
[00:02:00] There is not a clean-cut answer to how often you should blog. Really, this is all about consistency, so do not set precedents by saying at the beginning of your business, or deciding, “I’m gonna blog every day,” when you can’t keep up with it. The most important thing is quality, and I think the most important thing is that blog viewers in your audience know when to expect that content. So whether it is once a month, twice a month, once a week, you have to stick with that schedule, or that’s where things tend to go a little bit awry.
[00:02:30] So, I would ask yourself, how often can you truly and realistically blog? What does that time require? What does that effort require on your end, and how can you schedule that activity within your busy day, and within your busy work week? I find that “Batch blogging,” meaning doing a bunch of blog posts at once, can really save you a lot of time. So maybe schedule one day out of the week where you can do a lot of posts, and then schedule them accordingly to the pace and the consistency that you want to offer your audience.