[00:00:30] Referrals are so incredibly important to your business, because that’s where some of your best clients are going to come from. It’s the quickest way to grow your client base, to get referrals from existing clients and people who know what it’s like to work with you.
[00:01:00] Now, there’s a few ways to go about asking for referrals. I found this particular strategy to be the best. It is having something of value to pass along. Some sort of sample of what it’s like to work with you. Whether that’s in the form of a free PDF, a checklist. Maybe it’s a free webinar access link. It’s a presentation, a YouTube video. Something that’s of value that you can give for free, so that when existing clients mention that they have a friend who might be interested, you then can be put in touch with them via an introduction, and then pass them something to give them. You have a reason for reaching out that’s a lot less salesey.
[00:01:30] For people who have a difficult time kind of cold-calling, or reaching out, or pushing for that sale and asking for that sale, having something of value mitigates a lot of that anxiety around it.
[00:02:00] The other thing is to set up a referral program so that you incentivize other people to do the referring. Obviously they need to be open about this, but if they’ve truly benefited from your services then they can speak to it in a way where it’s worth the investment to other people. A referral program is great. Whether you give them monetary reward, you give them some sort of gift, free consultations, etc.
[00:02:30] My referral system is that I don’t have a referral system, because I’m not a big believer in it. I’m not a big believer in promising something like you get a percentage, or you get a provision, or you get something for free if you refer me, or I have to ask you if you refer me. I have referrals, and so how do I get them? I under-promise and I over-deliver, and I recommend the same to you. Offer your clients a level of quality, a level of customer service that wows them, that surprise them.
Just think of when did you the last time refer somebody of your friends, colleagues, or any kind of provider you had an experience with. It was probably somebody who surprised you, who did something for you what you didn’t expect. That’s what I do in my business.