[00:00:30] Ah great question. I’m going to give you one of my best tips that I actually give away in the PIC course. One of the easiest and effective things that you can do is create a Twitter list of all of the local news reporters and journalists and the news agencies themselves.
[00:01:00] If you aren’t on Twitter, you can also kind of do this on Facebook as well, because they all have their own fan page. They all have a public figure page. Essentially, you want to be able to get all those people in one place so you can track what they are putting out on social.
[00:01:30] Now, once you have them in one place where you can keep track of all of the information that they’re tweeting about or post on Facebook, then you start engaging with those reporters. 9 times out of 10, you are going to see something that directly relates to your subject matter expertise, that you can chime in on that Facebook thread or tweet directly at them, and promote yourself and say, “Hi. I’m an image consultant or a stylist. I can provide tips here. Here’s a link to a blog that I recently wrote about this,” or “here’s a quick tip.” You want to jump into the conversations that are already happening. I have booked a segment, an entire monthly segment on this that happened for a strong year. Every month I came on the news and did my little shpeal, based on this strategy alone.
[00:02:00] I highly recommend just jumping into the conversations with reporters and just self promoting. They are always looking for these subject matter experts so they very much appreciate the people reaching out to them.
[00:02:30] First of all I’m going to tell you what you shouldn’t do, in my opinion. You shouldn’t go out there and say, “I’m an image consultant and I can help you with all things around image consulting,” because radio hosts and TV hosts and podcast hosts, they are looking for experts. If you didn’t your niche, there are many reasons you should look for a niche, but PR is just one of them. They won’t invite you.
[00:03:00] However, if they find you and your specific expertise and that’s interesting for your audience, they are going to reach out to you and invite you for the expert for this topic. If they don’t invite you though, if they don’t find you, you can of course also pitch them. Usually you pitch reporters via email or on Twitter. If you don’t know how to pitch, I highly recommend you to join a media training. I did that and it was eye opening for me to find out, for example, reporters expect you to write into the title of an email. If you don’t have specific words in there, they even don’t open your emails because they get hundreds of emails per day.
[00:03:30] Join a media training if this is important for you.