This is the industry’s only 6 week online image consulting certification and mentorship course that includes the business training and tools necessary to become a successful Personal Image Consultant.

Put your passion for personal styling, fashion, and coaching to good use by making a major difference in a persons life when it comes to how they feel about their wardrobe and how they present themselves to the world.

Many individuals are seeking professional help because they value the personalized feedback a personal style expert or image consultant offers them. Not only can you help them define a personal style that is hassle-free and truly them, you can change their entire outlook regarding how they feel about their body and themselves.  Who doesn’t want that?


Shauna VanBogart is the owner of the renowned one-stop shop for personal transformation, Best Kept Self, based in Charleston, SC and has been recognized by Huffington Post as one of the top personal branding experts in the world. As a professional speaker, small business expert and image consultant trainer, Shauna has been working with entrepreneurs and aspiring image consultants to launch successful businesses since 2007.

Streamlining. I can take an overwhelming thought, project, idea, or task and collapse it instantly into a process or system that is incredibly easy to achieve. I’ve always had a knack for taking processes and streamlining them, making things more productive and efficient.

Success to me is doing what you love, in a place that you love, surrounded by people you love.

Pursuing my dreams, without fail, in every aspect of my life.

There’s not just one person in my life that is the most important role model. I take a “learn something from everyone” approach to life and have many people who have inspired me, mentored me (without even knowing it), or served as a leader in my life.

Not promoting themselves enough. Self-promotion is extremely difficult, especially when you’re placing a monetary value on your own skills and expertise. Most of the time, I’m not seeing business owners market themselves enough or at all.

I knew the moment I “met” Sylvie via Skype that I wanted to work with her. Sylvie has always shared the same vision of the industry and I have always admired her marketing and web presence. There are endless reasons I chose to work with her professionally, but the icing on the cake is that she’s an incredibly FUN person to work with as well

My laptop (of course), my iPhone (helps me work on the go), and my moleskin notebook to track all my thoughts, brainstorms, activities, and conversations.

Procrastination. I am incredibly deadline driven when it comes to my work style. If there’s not a deadline, it will take twice as long.



Online training providers within this industry have a bad reputation. Why? Because many training providers sell downloadable pdf’s and let you believe this is “e-learning”. Far from that. You deserve better. That’s why we offer:

  • Interactive video and audio based training content
  • One-on-one mentorship sessions during the course
  • Step-by-step instructional workbooks, checklists and worksheets
  • Library of downloadable resources, tools and links
  • Private online community for students and interaction with your instructors


We offer the most comprehensive online course on the market. Each week, a new learning module is released except for the two work-weeks where that time is dedicated to homework catch-up and live mentoring sessions with your instructor.


Let’s get started by understanding the full depth of the image consulting industry.  You’ll narrow down your specific image consulting focus, identify your target client audience and learn how to set up your business. You’ll also start strategizing how to save money by utilizing our favorite resources for starting your business and learn how to price your services accordingly based on your experience and location.


PIC 1.1 | Welcome and Introduction to the Course
PIC 1.2 | Meet your Instructor and introduce yourself
PIC 1.3 | Defining Your Focus
PIC 1.4 | Setting Up Your Business
PIC 1.5 | Saving money upfront
PIC 1.6 | Pricing Your Services
PIC 1.7 | End of week one quiz


During the second week, you’ll learn how to strengthen your clients’ body image based on body type analysis and lessons on proportion, style, and line. You’ll also get the system for defining the seven universal styles and how to apply them to your clients as well as color analysis basics. During this week you’ll get step-by-step instructions for performing initial consultations, a closet edit, and a personal shopping consult, which all include our pro strategies for making each consult as streamlined as possible, leaving your clients with a lasting and positive experience.


PIC 2.1 | The 5 Basic Body Types
PIC 2.2 | The 5 Natural Body Silhouettes
PIC 2.3 | Optimizing Proportions
PIC 2.4 | Defining the 7 Styles
PIC 2.5 | Color Analysis Basics
PIC 2.6 | Closet Editing
PIC 2.7 | The Personal Shopping Consult
PIC 2.8 | Packaging Your Services
PIC 2.9 | End of week two quiz


You will spend this week working on your homework and catching up on previous lessons.

*LIVE CALL: If you choose the “Study with Shauna” certification package, you’ll also participate in a one-on-one coaching call to get personalized feedback and answers to your specific questions.


PIC 3.1 | Work Week and Live Call


Now that you’ve learned how to perform the exact consults you’ll be performing with your clients, it’s time to learn how to market these services. Learn how to get exposure for your business for free or low-cost marketing strategies. We’ll dive into the basics and pro tips of social media marketing and give you tips for networking within your community. In addition, we’ll show you how organizing and planning events is a great marketing tool for attracting new clients.


PIC 4.1 | Setting Up Your Website
PIC 4.2 | Blogging as a Marketing Tool
PIC 4.3 | Social Media Marketing Introduction
PIC 4.4 | Marketing Your Business Through Facebook
PIC 4.5 | Marketing Your Business Through Twitter
PIC 4.6 | Using Pinterest in Your Business and With Clients
PIC 4.7 | Getting Media Attention
PIC 4.8 | Mastering Networking
PIC 4.9 | Using Events for Exposure
PIC 4.10 | Bonus Lesson


During this week you’ll focus on perfecting your presence as an image consultant while establishing a two-year action plan and revenue strategy for your new company. You’ll practice refining your elevator pitch as well as get tips to keeping your clients coming back as repeat customers. By the end of this module, you’ll have all the tools and information necessary to get started with your business immediately.


PIC 5.1 | Perfecting Your Presence
PIC 5.2 | Creating a Revenue Strategy
PIC 5.3 | Attracting Repeat Clients
PIC 5.4 | Practicing Your Elevator Pitch
PIC 5.5 | Crafting Your Two Year Vision


You’ll spend the last week working through the previous modules and homework. Upon completion of your final exam at the end of the course, you’ll walk away and proudly can call yourself a certified Personal Image Consultant.

LIVE CALL: If you chose the “Study with Shauna” certification package, you’ll also schedule your final one-on-one coaching call to get personalized feedback and answers to your specific questions.


PIC 6.1 | Work week and live call
PIC 6.2 | PIC Final Exam
PIC 6.3 | Finalize Your Certification & Provide Feedback
PIC 6.4 | Wrapping Up


No problem at all – we just recommend starting with the personal image consulting certification. We built our personal image consulting course assuming that you are at the ground level, but seasoned business experts will also walk away with relevant industry specific knowledge. We give you step-by-step, easy to follow instructions for getting your business started, learning how to perform consultations, and how to market your business. In addition, we provide you with the resources necessary to do all of those things without having to hunt them down. This will not only save you time but thousands of dollars as well!

In the Personal Consulting Course and the Corporate Consulting Course, we discuss color basics as they relate to the topics at hand. We provide you with enough education and curriculum to be able to work with your clients, effectively. We do NOT, however, show you how to perform the custom color analysis consult with color drapes because this has to be taught live. We can recommend potential providers if this is something you’re interested in.

Yes, we are recognized by AICI as a training provider in image consulting. You can join AICI as a “General Member” with no previous experience or education in image consulting. However, AICI requires you to have 20 hours of professional training to become a “Skilled Member” of the organization. Upon completion of our program, you will receive a letter and certificate of completion stating that you received professional training hours, which count toward if not fully cover and surpass the needed credits.  If you are pursuing the First Level Certification for AICI, your SIP Certification School training will be recognized by AICI as long as you show proof of registration for our course, a copy of your certificate, and the letter stating what AICI Core Competencies you have learned including the acquired number of training hours. We provide you with each of these things.

This is the industry’s most sought-after program. This is not just an education. Shauna and Sylvie are just as motivated to help you become an expert business owner as they are to help you become a credible image consultant. It is the ONLY certification program that combines the vast knowledge of two internationally-known consultants who are recognized in and outside the industry for their business expertise. In addition, we’re providing you with the most resourceful tools, digital applications, and modern approach available worth more than $20,000.

Perfect! We think that’s a smart move. We’ve worked with several business owners who are trying to combine image consulting with their existing business. We’ll show you how to mesh the two seamlessly and you may pick up a few extra marketing ideas that you may not have thought of before. What a great way to provide more value to your client base while also boosting your credibility.

Yes – we only offer a payment plan during early bird registration which runs about 2 – 4 months prior to the class starting.

There’s nothing that will set you back more than feeling overwhelmed. This is why we only provide access to one module each week. Once the module is available, it is there permanently so you can access it at any time if you fall behind.  However, you will not get access to it ahead of schedule.

We know that some of you prefer to have everything upfront. If following this weekly schedule is not ideal, this may not be the right certification program for you.

We hear you, a certification is a massive investment and you want to be sure you’re prepared. However, speaking from experience, we know that at some point you have to make the leap. The justifications for not starting are oftentimes symptoms of fear that are prolonging the success you could have sooner. We’d love to see you start doing what you love as soon as possible.

Our image consulting online certification courses are only offered twice a year and you can see the course schedule listed on each course page.

The courses will require you to have sound, internet access, and the ability to download word documents and PDFs.

The Personal Image Consulting Course is accessible via laptop, desktop, ipad, and iphone.

The Menswear, Personal Branding, and Corporate Image Consulting Course is only accessible via laptop and desktop.

We believe strongly that to train on the technical image consulting skills AND the appropriate business building skills you’ll need to be successful long-term, that our curriculum needs to span several weeks. This is why we made a very strategic decision to NOT offer live courses as we would only be able to cover so much in a 7 – 10 day time period.

In addition, we serve students all over the world and want to make our curriculum as accessible as possible while keeping your investment low. Instead of spending money on travel and accommodations for a certification, we want you to put that money instead into your new and growing business.

Our online courses are much like classroom courses, except the delivery of the learning materials and all interaction happens online.  You will receive video lessons and in each lesson, Shauna & Sylvie will explain the relevant content and give you instructions on how you can bring the theoretical information into life via practical actions steps. You’ll receive worksheets that help you through this process, and you can also download each lesson as audio and transcribed text version.

The course is built to be easy and self-explanatory to navigate. However, on the course start page you’ll find a short video with instructions to make sure you’ll find everything you need in order to have a great learning experience.

You’ll be able to download all lessons as audio files or transcribed text files. In addition you can download all video slides, worksheets and many of the free bonuses.

For each lesson, you should plan around 20-30 minutes. This includes watching a video, which is usually anywhere between 5 to 20 minutes long, downloading the materials and working on the specific tasks. Each module contains around 5 to 12 lessons. Some participants watch one lesson per day, others watch all videos at once. In total, plan to spend at least 8 – 15 hours a week on the course (depending on your learning style and how fast you put the knowledge to work).

No. You’ll work on your own time and schedule. This gives you flexibility and the responsibility to stay on task.

For the Personal and Corporate Image Consulting Certifications, you have six weeks to complete the course. For the menswear and personal branding course, you have three weeks to complete the course.

No. The course is structured and built on a strong, doable and proven curriculum that allows you to work through all units within the assigned schedule.

Once you have access to the course you’ll be able to access the bonus material in the Resource Hub of the course.
We accept PayPal, Visa, MasterCard, Discover, and American Express credit cards. Please do not send cash or checks through the mail. We do not accept cash or check payments for any courses or services.
No. Our goal is to make high-quality online courses available at the best price, and to treat every customer equally. There’s no guessing or uncertainty around what you are buying and how much it costs.
No. We do not offer any financial aid. One way to receive financial aid might be to reach out to your bank, family, or even run a Kickstarter campaign to raise funds for your education.  Occasionally, we have participants who get the course or parts of the registration fee sponsored by employers or other institutions. However, this is something you will have to discuss with your employer, and we cannot help at this point.
Policies are the same as for classroom events. As soon as you have started the course and/or downloaded materials we cannot refund the course fee.


Space is limited to 20 students. You have two options to register: a self-study package (only 15 seats available) or a “Study with Shauna” package (only 5 seats available).


SELF-STUDY PACKAGE (only 15 seats available):

Get certified in 6 weeks with full access to the Resource Hub and our private student community. Upon successful completion of the course with a passing exam grade, you’ll be added to our “Find an Image Consultant” directory to help potential clients discover your business. Study at your own pace, on your own time, from the comfort of your home or office – just be sure to complete all coursework and take the final exam before the six weeks are up.

The investment for the Self-Study Personal Image Consulting Certification package is $2497 and you can choose to pay this in 2 installments if necessary. Register now for the upcoming course beginning October 2nd, 2017 (only 15 seats are available).



STUDY WITH SHAUNA PACKAGE (only 5 seats available):

Upgrade your 6-week Personal Image Consulting Certification with the “Study with Shauna” experience, where you receive hands-on support, mentorship, and personalized feedback on your business. Whether you need a second pair of eyes on your website or a critique of your service listing, Shauna is in your back pocket for immediate assistance. During the duration of your course, get unlimited email access to Shauna and partake in three one-on-one coaching sessions (typically scheduled at the beginning, middle and end of your course).

The investment for the Self-Study Personal Image Consulting Certification package is $3497. You can choose to pay in 2 installments. Secure your seat now (only 5 “Study with Shauna” slots available) for the upcoming course beginning October 2nd, 2017.


Payment is handled by PayPal who also accepts most credit and debit cards. If you have trouble accessing paypal, please contact us and we can process your payment manually. Please, be aware that training expenses are legally tax deductible. Your investment can be written off as a business expense.




“The entire program was fantastic! I needed everything. I now know exactly how to perform the services I offer.”

Brenda Ferguson Hodges | Vallejo, California

“I can’t even begin to tell how much i’ve gotten for this class!”

Gabrielle Burgin | Tampa, Florida

“I waited a full year before taking this course. I wish I hadn’t. I would tell aspiring image/style consultants to do it now. I loved the one on one calls – it felt personable and energizing. I also liked the ease of the online information.”

Tawana Cherie Miller | Sugar Hill, Georgia

“The marketing skills I learned can be used not just for image consulting as well as other things I am working on. I think it’s the most practical training if you like to start your own image consulting business.”

Neecoll Chou | New York, New York

“My image consulting goals became easier to attain because of the given tools, structured content, and practical advice that allowed me to put in place an achievable and clear action plan. I have benefited from the tools and techniques for image consulting, the practical examples to avoid making the same mistakes as others, and the marketing strategies to be on top of competition.”

Carla Khoury | Hazmieh, Lebanon

“I have seen that I am more confident in outfits I choose for myself, as well as being more confident in helping my clients/customers make ‘smart’ buys and explain the ‘why’ to outfit/style questions.”

Rene Sayers | Pearland, Texas

“Everything was taught very clear and not just teaching the styling side, but the business as well. It’s very informative. I would recommend this program to anyone who is interested in image consulting and proudly share my experience with other stylists.”

Robert Sanchez | Rockford, Illinois

“This is the best online course I have ever taken. Shauna has great knowledge, business experiences and clear english!”

Paola Sierra | Mexico City, Mexico

“The personal attention is what I enjoyed most. When I was freaking out because I felt like I didn’t know what I was doing, you calmed my fears. Thank you for that!”

Ruth Akin | Cedar Falls, Iowa

“Some people might think it sounds expensive, but with the huge amount of training, business advice, and one-on-one support, it is worth every penny. I learned a ton of technical, business and marketing aspects for this new pursuit, and was saved from making mistakes that I would have made otherwise.”

Kevin Godbee | St. Petersburg, Florida

“I thought this might be not be what it was stated because it sounded too good to be true. But after taking the course, I have changed the way I will use the processes taught now that I have more theory, resources, and available tools. You get so many resources to pull from. ”

Annis Alston Staley | Mt. Pleasant, South Carolina

“The best parts are the organization of the content, the amount of content around business building, and the professionalism of the course. Overall, I am so glad I was able to take this course.”

Caroline A Smith | Orlando, Florida

“I really enjoyed how in-depth the the lessons are, including the helpful worksheets. I especially enjoyed the coaching calls. This course arms you with the tools you need in order to be successful.”

Jessica E. Carter | Chesapeake, Virginia

“I love the sophistication of the online service and legitimacy of the learning process. Lastly, the content far exceeded my expectations. The transparency and sincerity in which the valuable content is shared makes an online program somehow seem personal. Additionally, it’s a great value.”

Sharon Fitzgerald | Hampton, Virginia

“One of the reasons that I chose the Studio was because encompassed the whole business not just techniques. You come away with everything you need to start to build your business.”

Karyl Eckerle | Northville, Michigan

“I love Shauna’s approachable yet direct and helpful approach. I have really benefitted from the coaching calls and meetings.”

Nicole Borrell | Chanhassen, Minnesota

“I have walked away with hundreds of ideas that I can incorporate to my business immediately. Excellent course with immediate real world application. Loved it.”

Lee Ann Jorgensen | Minneapolis, Minnesota

“I thought that the program used a very well-rounded educational approach & there were many different applications to learn the material. I now have a creative & concrete plan in place!”

Deborah Lippi | Key West, Florida

“Shauna and Sylvie are the only really stylish and modern instructors, and are also educated in digital marketing. When I was looking for image consulting education around the world, I was frustrated how old-fashioned they all are.”

Maria Pronenko | Moscow, Russia

“I was completely convinced about the quality of the program even before it started. It is obvious that Shauna knows what she is talking about and she shares this information/experience/wisdom freely! I enjoyed the clear and focused presentations and comprehensive audio lessons the most.”

Peggy Theodorou | Attica, Greece

“I would recommend this training because this program in particular also covers extensively the business aspect of it as well as social media marketing, which are important to launch any business. Shauna is very thorough in her lessons and will always respond to your emails.”

Stephanie Sam | South Pasadena, California

“I joined the school with scattered idea about image consulting, and no clarity at all on how to tackle this matter, or even how to set it up a business or career for myself. The course has equipped me beyond what I expected. Being certified now gives me the strength and confidence to take on this line of business and with the thorough knowledge that was shared with us on the course, I feel I have it all!”

Raeda Adel Sabha | Amman, Jordan

“The only concern I had about taking this course was the value of its content. I’m happy to say I wasn’t disappointed at all. I loved how organized it is. It covers all the foundation of this field and sets you on the right track.”

Aseel Faris | Amman, Jordan

“I enjoyed the marketing and social media component the most. This aspect is different than any other offering I researched. This is what sets your program apart from the others.”

Monica Romeo | Ontario, Canada