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How can I get a Radio or TV Interview as an Image Consultant?

Shauna says... [00:00:30] Ah great question. I'm going to give you one of my best tips that I actually give away in the PIC course. One of the easiest and effective things that you can do is create a Twitter list of all of the local news reporters and journalists and the news agencies themselves. [00:01:00] If you aren't on Twitter, you can also kind of do this on Facebook as well, because they all have their own fan page. They all have a public figure page. Essentially, you want to [...]

As an image consultant, where do you see yourself in 5 years?

Sylvie says... [00:00:30] In five years, I see myself exactly here. There is no reason for me to change anything, somewhere in a hotel room around the world speaking about the importance of image or working with executives. [00:01:00] Why do I see myself exactly here? Because I love what I do. I really, really love it every single day and there is no reason for me to change that during the next five years. If you don't love what you do today, I highly encourage you to start changing what [...]

How do you handle your accounting and finances as an Image Consultant?

Sylvie says... [00:00:30] In the very beginning of your career and business, you might be able to use very simple tools like Excel or Word to do all those things necessary. [00:01:00] The more your business grows, the more you have to automate things and that's the reason I, for example, use QuickBooks Online for all my accounting stuff. It's where I create proposals for my clients and I send out a proposal to my corporate clients via QuickBooks. They can sign it online and afterwards, I can immediately send the [...]

How do you suggest asking for referrals?

Shauna says... [00:00:30] Referrals are so incredibly important to your business, because that's where some of your best clients are going to come from. It's the quickest way to grow your client base, to get referrals from existing clients and people who know what it's like to work with you. [00:01:00] Now, there's a few ways to go about asking for referrals. I found this particular strategy to be the best. It is having something of value to pass along. Some sort of sample of what it's like to work with [...]

What is the best business move you made for your image consulting business?

Shauna says... [00:00:30] My second year into business, I started getting a lot of phone calls and emails from aspiring image consultants wanting to pick my brain about how I got into the industry, how I got started, and what advice I can provide them for starting their own career. [00:01:00] While I initially did that for a little bit, I eventually ran out of time to be able to take all those phone calls. [00:01:30] What I decided to do, which I was very unsure of early on, was to [...]

How much money do you invest monthly into your Image Consulting business? (Marketing etc.)

Sylvie says... [00:00:30] Oh great question. Love that one. I can't give you an exact number but what I can tell you is that at the very beginning of my business was probably somewhere between 5 and 10% of my revenue just to create some awareness on the market. [00:01:00] In the meantime, it's of course higher because now I'm somewhere around 15 to 20% but awareness is not so much an issue anymore. It's more growth. As soon as you get into a growth phase, you will have to invest [...]

What were your biggest fears when you started your image consulting business?

Shauna says... [00:00:30] The biggest fear that I had in the very beginning and on occasion still rears its ugly head is the fear that what you have to sell and what I had to sell was not going to be of value to the people around me. This happens for several reasons and I guarantee you can empathize with the same fear. [00:01:00] We become so close to what we're doing and it may even be completely second nature to us, which is what attracted us to the industry in [...]

How often should you blog for your image consulting business?

Sylvie says... [00:00:30] There is no right or wrong, or no specific number I can give you, because it can be once a week, it can be every day, it can be in the middle of the night like I just do here in my hotel room. [00:01:00] But what is important, though, I find, is that you have some kind of routine to blog that you follow, and also that you stay relevant, because to tell you the truth, I don't think that the internet needs one more blog, or [...]

What’s the best way to book image consulting clients from a speaking engagement?

Sylvie says... [00:00:30] Some of you might be really surprised to know, but I'm really not the right person to ask this question, because I do not sell from stage. It's one of my rules. [00:01:00] Why? I work with high-end clientele and within the corporate world, and I just don't find it appropriate, and usually those high-end executives are not people who want to be addressed and marketed that way. Instead, I always make sure that I just deliver a performance in such an amazing way that when they are [...]

What are you top 5 favorite smartphone business apps?

Shauna says... [00:00:30] My five most important business apps on my phone, these are probably not going to be as exciting as Sylvie's as I'm a huge minimalist, so all of my apps fit one screen so I don't have to scroll. I don't have that many, just the necessary, and they're not that exciting. The first one is the Notes app, which is already built in. [00:01:00] I'm using that constantly to jot down notes throughout the day, or quotes, or conversations. The second one is Uber. I am constantly [...]