[00:00:30] Honestly, I think the best conferences to attend are outside the industry. I am a huge fan of participating in local business, especially female oriented business conferences, going to blogging conferences, going to maybe mom based entrepreneur conferences.
[00:01:00] It really depends on your target market, and it really depends on what sort of marketing strategies you have in place for your business. I know Sylvie, being more so in corporate, is going to go to totally different kinds of events than I would. So, really, we’re getting most of our knowledge in either tapping into our ideal target market by finding clients that match that, or we’re looking to go to conferences that are going to enhance our skills in the marketing and client services sectors.
[00:01:30] So I would have you look at your target audience, and then I would get online and do conferences, plus whatever that target audience is, into Google, and see what pops up.
[00:02:00] Well, very obviously, there are conferences related to your industry you want to join. For example, conferences for image consultants, or in my case, conferences for those are in the speaking business. But don’t forget, and I think most people forget about this most often, you should join conferences where you find clients. Conferences where your potential clients hang out. I, for example, visit a lot of conferences for C-suite members, where I’m just a participant, and yet I pay for my ticket, and I just go there as a participant, but I do meet my potential clients. For example, if you heave a niche market, and want to sales people, then go to sales conferences. If you work with a niche industry, and you want to work with people from the medical industry, then look out for conferences within this industry.
[00:02:30] The other point is, there are also conferences that will help you for your personal development, that are very important. For example, I very often visit conferences where they tend to social media, or to email marketing, or to search engine optimization, whatever I want to learn. Last, but not least, you are important beside your business, so also visit any kind of conferences that are important just for your personal well being.